Shibe Al-Jiben Expanding in Saudi Arabia

Reports indicate that the "cheese-like" product market in Saudi Arabia reached approximately 170 million SAR in 2024, with an expected compound annual growth rate of around 11%. These products are widely available on retail store shelves due to their significantly lower price difference compared to natural cheese, with some priced between 15 and 30 SAR per kilogram. They are extensively used in processed foods and pizza. Although the General Authority for Food and Drug Safety has confirmed the safety of these products and has been labeling packages with "similar" since 2020, experts warn that frequent reliance on ultra-processed foods with low nutritional value may increase the intake of calories and saturated fats, especially with the use of oils like palm oil. Price remains a key competitive advantage, but reading ingredient lists is essential to maintain a healthy diet, especially as the market is expected to continue growing in the coming years.

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