B&S Group Chief on Global Events Market Investment

The article discusses the significance of the 2026 Global Investment Summit held in Paris, emphasizing its focus on reshaping the concept of investment and the global economy by expanding opportunities in the international events sector, particularly sports and entertainment. Badr Al-Nafie, Chairman of B&S Investment Group, pointed out that the size of the global events market is estimated to be between $1.4 trillion and $1.7 trillion, with increasing demand for major events and their accompanying activities. He also confirmed that investment encompasses a wide range of sectors, including lighting, sound, logistics, and modern technologies, with a focus on strengthening the events ecosystem as a sustainable economic driver that promotes growth and value creation. He clarified that the summit gathers more than 2,000 investors and experts, aiming to expand partnerships across global markets, with plans to transition to Riyadh by 2030 to achieve a sustainable economic impact.

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