Saudi brands aimed for global growth by 2026

Saudi Arabia has developed the franchising sector into a strategic tool for both local and international expansion, with a focus on exporting Saudi brands and services to global markets. By the end of 2026, the Kingdom aims to enable at least five national brands to expand into international markets, particularly in Russia and Central Asia. Additionally, the number of local brands is expected to increase to 744 out of a total of 1,514 brands, accounting for 49.1% of the market. This reflects the maturity of the Saudi market and its growing attractiveness to investors, with an annual market growth rate of up to 27% and a market size exceeding 60 billion riyals, supported by more than 15,000 franchise outlets. The sector is witnessing expansion in industries such as food, beverages, and retail sectors, and is being used to export Saudi identity globally, especially through products like coffee, dates, and traditional Saudi cuisine. Saudi participation in international exhibitions, such as in Egypt and Russia, has played a significant role in strengthening trade cooperation and facilitating the entry of Saudi brands into new markets, with increasing interest from investors in regional and global markets.

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