Messi's Farewell Nets 13M in Commercials

The article covers the farewell ceremony for Argentine star Lionel Messi with his national team, which took place during a friendly match against Benin. The event drew a large crowd, with ticket sales estimated to generate over $13 million. Tickets sold out quickly, prompting authorities to launch investigations into resale at inflated prices. The occasion also transformed into a major commercial event, featuring the launch and sale of special products at high prices, along with investigations into illegal resale activities. In terms of commercial value, the farewell night surpassed the match itself, with high sales of memorabilia and television viewership exceeding 2.5 million viewers. Messi added a special touch with gifts and souvenirs, marking a memorable conclusion to the event.

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