2026 World Cup to Boost US Football Market

Hosting the 2026 World Cup in the United States has significantly increased public interest in soccer across the country. As of July, the number of fans reached 87 million, with women making up 44% of them. Viewership of the Premier League grew by 20% among young Americans aged 18-34, and interest in Major League Soccer increased by 23% among youth aged 16-34. Tottenham Hotspur topped the list of most-watched clubs, with over one million viewers for their match against Newcastle. This reflects a shift in the audience demographic toward a younger segment. It is expected that this momentum will continue to boost interest in both domestic and international leagues, as the consumer base for soccer expands in the American market.

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