Cowboys use AI to address game-day issues

The Dallas Cowboys are exploring AI-powered stadium technology through AT&T’s Proof of Concept Labs to improve the game-day experience. The initiative includes dynamic signage displaying concession wait times, directions, scores, and weather updates to help fans make informed decisions during the game. Testing of these systems aims to make attending games easier by providing real-time information and personalized content, with potential deployment planned for the 2026 season.

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