Milony trademarks voice to fight deepfakes

Italian Prime Minister Georgia Meloni has submitted a request to the European Union Intellectual Property Office to register her voice as a trademark, aiming to protect her vocal identity from deepfake manipulations enhanced by artificial intelligence. The application includes a four-second audio clip in which she repeats the phrase "I am Georgia Meloni" in Italian. This move comes in response to the widespread dissemination online of altered images and videos of her, including fake photos showing her in underwear. Although this registration may not entirely prevent illegal use, it can introduce legal obstacles against deepfake technology. Meloni has previously sued an individual accused of using deepfake techniques to distribute fake explicit images of her.

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