Lahoud Highlights Smart Tourism Importance

Tourism Minister Laura Lahoud confirmed that transitioning to smart tourism and strengthening sector integration are fundamental to developing Lebanon's tourism industry. She pointed out the adoption of advanced technologies such as a new digital platform and a comprehensive electronic database to facilitate licensing procedures and information services, along with the launch of a smart application that offers customized travel programs based on visitors' interests. She also explained that artificial intelligence tools assist institutions in predicting occupancy rates and analyzing customer feedback, aiming to enhance the tourism experience and foster stronger human relationships. She emphasized that the success of tourism depends on the integration of all sectors to deliver sustainable and valuable travel experiences for visitors.

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