Meta faces competition as Apple plans smart glasses launch in 2027

Apple has developed smart glasses equipped with AI-powered cameras, and it is expected that they will be unveiled during its global developer conference in 2027, with a planned market release before the end of that year. The company is focusing on addressing privacy challenges by adopting local data protection measures and avoiding recording videos and photos without user consent, in order to counter concerns stemming from the widespread controversy surrounding Meta’s smart glasses and privacy rights. The glasses are expected to feature capabilities such as full voice control, environment recognition, and navigation assistance, with a possible version without a camera to enhance privacy—especially as Apple seeks to improve its reputation in this area and prevent users from fears of tracking and random recording. These glasses will become part of Apple’s 2027 plan, which includes device updates and a strong emphasis on privacy protection amid competition with other companies.

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