Google Play Store to launch new search feature

Google is preparing to launch a new feature in the Google Play Store that allows users to search for apps using images instead of typing a name or relying solely on keywords. The feature will be based on artificial intelligence technology through the Ask Play service, enabling users to upload a picture of an app interface or a screenshot and receive app suggestions or easily identify its name. Analytics suggest that the feature will also support capturing images directly from the camera and revamping the app interaction page, making app discovery easier and enhancing the smart search experience. Currently in testing, the feature may be launched soon, which could significantly change the way users explore applications on the platform.

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