NVIDIA hikes chip prices by 15%

NVIDIA plans to increase the prices of its processors by 15% in 2025 due to rising memory chip costs and cost pressures related to artificial intelligence infrastructure. The hike will include systems based on their new chips such as Vera Rubin and Grace Blackwell, targeting major companies like Microsoft and Google that rely on AI server farms built on NVIDIA products. This increase comes amid supply shortages and growing demand for memory chips, reflecting the influence of chip manufacturers like Samsung and Micron, and leading to overall price hikes in the technology industry. Additionally, companies expect a potential rise of up to 20% in electronic device prices by 2026 due to higher component costs.

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