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Apple is preparing to launch its new iPhone models in September, with the possibility of delaying the release of the basic iPhone 18 until spring 2027 due to memory shortages and rising manufacturing costs. Reports indicate that the company will focus on its more expensive and premium models this year, aiming to release luxury versions in the fall, while the more affordable model is expected to be introduced next spring. This change comes in response to increasing component costs, and Apple’s goal is to improve revenue distribution and boost demand for higher-end products, especially after the former CEO acknowledged the price hikes as a response to rising manufacturing expenses.
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