Meloni aims to trademark her voice for protection

Italian Prime Minister Giorgia Meloni has submitted a request to register her voice as a trademark with the European Union Intellectual Property Office to protect herself from deepfake audio clips created with artificial intelligence. The application, filed on October 5, includes a four-second audio recording in which she repeats, "I am Giorgia Meloni," which is part of her personal branding also used in her biography. Although approval of the registration could legally prevent others from mimicking her voice, it does not entirely eliminate the production of deepfake clips. Meloni has urged caution and advised verifying online content, especially after the circulation of fake images of her generated by AI, and she has filed a lawsuit against an individual who posted fabricated obscene images using deepfake technology.

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