East China Ceramic Fair Draws Global Buyers

The Jingdezhen International Ceramic Fair 2026 officially opened in Jingdezhen, eastern China. The event lasts five days and features the participation of over 1,000 professional buyers from within the country and abroad, representing more than 19 countries, including Spain, Germany, and Japan. The exhibition showcases all aspects of the ceramic industry, from manufacturing to markets and digital technologies, covering an area of 140,000 square meters. Topics such as creative design, intelligent manufacturing, and international branding are highlighted. Additionally, the standards for the "Made in Jingdezhen" label for 2026 were unveiled, and a digital platform for the city's culture and tourism was launched. This platform highlights sites involved in the city's traditional pottery craft, which has been designated as a UNESCO World Heritage site. The city employs over 100,000 people and boasts a history spanning more than a thousand years.

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