Fox Sports to gain $250M in ad revenue during World Cup

Fox Sports plans to generate over $250 million in ad revenue from commercial breaks during the 2026 World Cup. This will be achieved by playing full-screen ads during three-minute water breaks, with four ads shown during each break. The estimates are based on an average price of $300,000 per ad, with potential revenues reaching $332.8 million if prices rise to $400,000, helping cover more than half of the $485 million broadcasting rights cost. The network will utilize full-screen advertising technology while maintaining the option to use picture-in-picture mode when necessary.

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