Puma Battles Torn Shirts Controversy
Puma faced widespread criticism during the 2026 World Cup due to repeated tearing of jerseys worn by players from their sponsored teams. Matches revealed that the jerseys are easily torn during tackles, with noticeable cases involving the national teams of Egypt, Morocco, the Czech Republic, and Paraguay. Although the company announced the adoption of the "Ultraweave" technology to ensure high lightness and comfort, field evidence showed weak durability, raising questions about manufacturing quality and impacting the company's reputation amid competition from major brands like Adidas and Nike.
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