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The state of Sidi Bel Abbes celebrates the International Tourism Day, where officials emphasized the importance of digital transformation and artificial intelligence in redesigning the tourism sector. The goal is to improve the tourist experience, develop services, and enhance the competitiveness of tourist destinations. They pointed out that the region possesses natural and historical assets that support attracting tourism investments, with expanded areas including new tourist sites to boost investment opportunities and create jobs, especially for young people. Experts also highlighted that tourism is no longer merely a leisure activity; it has become a powerful means of communication between peoples and a key economic resource. They stressed the need to adopt digital data and infrastructure to keep pace with current technological developments.
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