15 Days
Source:
Los Angeles Times
Rivian cuts staff after new vehicle launches
Rivian has begun layoffs affecting less than 2% of its workforce as part of efforts to achieve profitability, shortly after starting deliveries of its lower-priced R2 SUV. The layoffs, which impacted service, sales, and marketing employees, coincided with the company's plan to introduce a standard R2 model at $44,990 next year. Despite launching the R2, industry analysts note interest remains limited, and Rivian continues to face financial challenges, including previous significant losses and a broader cooling in the electric vehicle market.
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