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A new four-sided Rolex clock has been unveiled at Rockefeller Center in New York City, positioned above the skating rink and marking its role as the “Exclusive Timepiece partner” of the location. The clock’s design incorporates Rolex’s signature elements, blending with the Art Deco surroundings, and celebrates Rolex’s upcoming North American headquarters on Fifth Avenue. This installation enhances Rolex’s visibility in the city during a period of expansion, including the opening of a new flagship store on Fifth Avenue.
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