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Source:
The Boston Globe
The Boston Globe
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British and Scottish soccer fans visiting Boston for the 2026 World Cup are significantly increasing demand for local breweries, especially Samuel Adams, Night Shift Brewing, and Roundhead Brewing. The influx of visitors has led to record beer consumption, including thousands of kegs and triple business levels at some breweries. Fans are trying American beers like Samuel Adams, with preferences varying between traditional lagers and IPAs, amid a lively tournament atmosphere.
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