Indiana Fever's Sophie Cunningham to launch her first signature sneaker

Sophie Cunningham of the Indiana Fever is set to release her own signature sneaker with Adidas, expected to hit the market later this month at a price of $120. The shoe release follows Cunningham’s rising popularity on social media and her recent internet attention, despite her career averages. Adidas appears to be capitalizing on her marketability, contrasting with the WNBA's perceived reluctance to promote Caitlin Clark’s popularity.

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