Meta shuts down AI tool after public Instagram account backlash

Meta has discontinued its AI feature that allowed users to generate images by referencing public Instagram accounts, following feedback that the tool missed the mark. Introduced recently as part of a broader rollout of AI-powered creative effects on Instagram, the feature enabled users to @-mention public accounts to create personalized images. The change comes amid concerns over misuse, including instances of AI-generated ads using individuals' likenesses without consent.

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