1 Day
Source:
The Boston Globe
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Dunkin' and Starbucks face off in pink drink battle
Dunkin’ and Starbucks are competing with new pink-themed beverage campaigns this summer, both emphasizing their signature pink drinks and nostalgic branding to attract customers. Dunkin’ has launched a pink-studded menu in partnership with Kylie Jenner, featuring three new pink drinks, while Starbucks has promoted its Pink Energy campaign centered around its popular Pink Drink and retro-inspired merchandise. Industry experts believe that the similar campaigns may cause confusion among consumers and potentially hurt both brands’ market share.
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