1 Day
Source:
The Boston Globe
Vermont governor mandates local media ad focus
Vermont Governor Phil Scott signed an executive order prioritizing local news outlets in state advertising, marking the first such statewide directive in the U.S. The order directs agencies to spend a portion of their annual advertising budget on local media and increases transparency in ad spending, which typically amounts to $4-5 million annually. Advocates hope this move will boost revenue for local news organizations and encourage other states to follow suit.
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