47 Days
Source:
The Boston Globe
Source: The Boston Globe
47 DaysThe Boston Globe
Source: The Boston Globe
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Fashion brands are increasingly entering the film and sports industries to build cultural influence and enhance their brands' appeal. Major companies like LVMH are launching entertainment divisions, producing films and shows to create emotional connections and long-term cultural capital. They are also sponsoring sports teams and events to reach younger consumers, blending entertainment with marketing to stay relevant in a competitive digital landscape.
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