24 Hrs
Source:
The Boston Globe
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Chanel and LVMH expand into film and sports
Fashion brands are increasingly entering the film and sports industries to build cultural influence and enhance their brands' appeal. Major companies like LVMH are launching entertainment divisions, producing films and shows to create emotional connections and long-term cultural capital. They are also sponsoring sports teams and events to reach younger consumers, blending entertainment with marketing to stay relevant in a competitive digital landscape.
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