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Los Angeles Times
Los Angeles Times
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MS NOW will launch a direct-to-consumer streaming service called MS NOW Membership on September 9, allowing viewers to watch its programming without a pay-TV subscription. Priced at $7.99 monthly or $79.99 annually, with a discounted introductory rate of $39.99 through September 30, the service offers live streams, digital content, and audience interaction. The move comes as MS NOW shifts away from its traditional cable model amid declining pay-TV subscriptions and aims to expand its digital audience.
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