Pizza Hut updates iconic name before NFL season

Pizza Hut is temporarily rebranding as "Hut" for 25 weeks to coincide with the 2026 NFL season, as part of a football-themed marketing campaign. This rebrand occurs amid plans by parent company Yum! Brands to sell the chain, with LongRange Capital set to acquire Pizza Hut's operations outside China for approximately $1.5 billion, and Yum China purchasing the mainland China operations in a separate deal. The sale aims to generate around $2.3 billion in net proceeds, following years of declining sales in the U.S. segment. After the 25-week promotion, Pizza Hut will revert to its original name.

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