24 Hrs
Source:
USA TODAY
Parents Do Not Control Family Spending
Children aged 8 to 15, known as Generation Alpha, are increasingly influencing household spending, controlling up to $95 billion and shaping parents' purchasing decisions. Their familiarity with digital tools and AI allows them to shop independently, use online payment methods, and even start their own businesses. Parents report changing their consumption habits based on their children's preferences, with Gen Alpha impacting choices across food, beauty, travel, and sports, while also influencing brands that are disliked by them.
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