Beauty Pie LED mask ad banned over false wrinkle claims
An advert for Beauty Pie's LED face mask was banned for making misleading anti-wrinkle claims, as it lacked sufficient evidence to support the assertion that the mask reduces wrinkles in four weeks. The advertising watchdog cited a small sample size and methodological limitations in the company's trial, which involved 28 participants and no placebo group. The ruling prevents Beauty Pie from promoting the product's wrinkle reduction benefits unless they can provide stronger evidence.
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