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Source:
The Columbus Dispatch
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Columbus man’s potato salad fundraising
A Columbus man, Zack Brown, gained fame after launching a humorous Kickstarter campaign in 2014 to raise $10 for a potato salad recipe, which unexpectedly went viral. The campaign raised over $55,000 from nearly 7,000 donors and attracted international media attention, becoming a case study in internet marketing. Brown's project led to a charity event, promotional items, and lasting local recognition, all stemming from a lighthearted joke among friends.
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