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Source:
The Columbus Dispatch
Kroger Columbus introduces digital price tags
Kroger plans to replace paper price tags with digital labels in all 115 Columbus-division stores by the end of 2027 to reduce paper waste and free up employee assistance. The electronic shelf labels can be updated via software and will primarily reflect industry-wide price changes or sales, without engaging in surge or personalized pricing. Kroger assures that the new system does not enable surge pricing or customer surveillance, despite concerns raised by critics and lawmakers.
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