1 Day
Source:
Los Angeles Times
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Snap launches $2,195 AR glasses
Snap unveiled its $2,195 augmented reality glasses at the AWE 2026 conference, positioning itself in the competitive smart glasses market dominated by Meta, Google, and Apple. The company aims to demonstrate that AR glasses can expand computing beyond smartphones, offering features like learning drums, fixing cars, and watching videos. Despite rising user numbers, Snap faces challenges in profitability and convincing consumers to adopt its high-priced hardware amidst ongoing industry rivalry.
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