iPhone 18 Pro at 1399 Why That Price Might Be Justified
Reports indicate that Apple will raise the price of the iPhone 18 Pro to approximately $1,399 due to significant increases in the cost of components and raw materials, especially with the rising prices of memory and the cost of phone components increasing from around $530 to $726. This increase is expected to lead to higher prices for the new models, although the company may prefer a starting price of $1,299, with the higher price possibly limited to the Pro Max version. The years 2026 and 2027 are considered important for Apple, as the company is expected to introduce a special device to mark the twentieth anniversary of the iPhone's launch, which could offset the price increases and boost sales.
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