37 Days
Source:
البلاد
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The media’s role in shaping individual identity and perception
The article discusses the role of media in promoting sustainable development, emphasizing that it is no longer just a conveyor of events but has become an active partner in human development, community trust building, and the promotion of citizenship values. It clarifies that media plays a vital role in raising awareness, transforming ideas into tangible impact, and increasing societal responsibility—especially in the context of digital transformations and new media platforms that pose new challenges and opportunities for professionalism and creativity. It also stresses the need for an Arab media that balances professionalism with credibility and advances the service of humanity and sustainable development.
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