Gulf Consumers' Crisis Resilience

Consumers' behavior during crises reflects profound shifts in priorities and consumption patterns. The search for value and smart spending becomes more important, and a hybrid consumption pattern emerges, characterized by retaliatory consumption and cheaper alternatives. The study indicates that crises lead to temporary changes in some behaviors, but certain habits formed under pressure persist and evolve into a hybrid pattern that supports economic efficiency and comfort, with the impact varying across different segments and income groups. In the Gulf region, consumers demonstrate greater flexibility due to higher purchasing power, with spending flexibility not quickly affected by crises. Social appearances continue to be a stable aspect of consumption despite pressures. Crises also lead to a reshaping of market rules, as companies tend to repeat strategies such as cost reductions and offering discounted deals, while focusing on value and sustainable quality. This shift encourages consumers to adopt more selective and cautious behaviors overall.

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