Researcher Ahmed Al-Zaki on Algorithms' Impact
The article presents a study by researcher Ahmed Mohsen Al-Zaki on the role of digital algorithms in shaping users' value-based and social orientations in the Kingdom of Bahrain. The study revealed that algorithms have become the primary driver for content presentation, as they tend to favor displaying provocative and controversial material to achieve the highest engagement rates. This influences social values and behaviors and gradually reshuffles content priorities. The findings also indicated that influencers modify their content to increase reach, and that there is a growing awareness among the public about the importance of regulating and understanding how algorithms function. The study recommended increasing transparency, establishing content regulations based on ethical standards, raising community awareness, fostering critical thinking, and developing legislative frameworks to safeguard societal values. It also emphasized the responsibility of influencers to consider the value and quality of the content they produce.
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