البلاد
البلاد
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The article discusses the efforts of a number of Egyptian and Arab celebrities in investing their wealth by entering the fields of commerce and business, aiming to secure their financial future away from the declining opportunities in the entertainment industry. It notes that some artists, such as Ahmed Fahmy and Ahmed Helmy, have invested in projects related to eyewear and accessories, while Mai Ezz El-Din has launched a venture selling swimwear and women's products. Amr Diab has also ventured into real estate and hotels, and Ashraf Abdel Baki has opened restaurants. Other artists have embarked on tourism projects, restaurants, and markets. Some of them face financial challenges due to their deteriorating financial situations after years of artistic activity. The article highlights the diverse sectors in which celebrities choose to invest to secure their financial standing, focusing on their successes and the challenges they encounter in the business world.
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