MAD Solutions and Irtith Partner for Arabic Content
MAD Solutions announced a strategic partnership with Erth aiming to develop and support Arab film and television projects by providing an integrated platform that combines creative development, distribution, and talent management. The goal is to enhance the presence of Arab content both regionally and internationally. This partnership seeks to support film and TV projects from their early stages through distribution, with a focus on creating opportunities for Arab talents and writers and expanding the reach of Arab content in global markets. This move is part of the two companies’ efforts to strengthen the Arabic film industry, emphasizing the production of diverse multimedia creative content that reflects the rich cultural diversity of the Arab world and supports projects from across the Arab region, leveraging a broad network of writers and creators.
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