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The article highlights Zain Bahrain’s efforts to promote environmental sustainability through their electronic waste recycling initiative, in collaboration with Al-Ajwabah Smart Company. The initiative involves responsibly collecting and recycling waste, aimed at reducing environmental impact and contributing to the United Nations Sustainable Development Goals. It includes plans to cut unrecycled waste by 50% by 2028 and achieve zero waste by 2030. This step is part of their 4WARD strategy, which focuses on responsible growth and climate action, reflecting the company’s commitment to adopting sustainable practices and making a positive impact on society and the environment.
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