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Data Authority Highlights Need for Consent
The Personal Data Protection Authority emphasizes the importance of obtaining explicit and clear consent from data owners before using their data for direct marketing purposes, whether via phone, email, text messages, or digital platforms. The authority also calls for enabling individuals to object to the processing of their data and to receive responses to their requests, with the obligation not to reinsert the objector's data into marketing lists unless there is a legal approval. Additionally, it underscores the need to review internal policies and procedures to ensure compliance with Data Protection Law No. 30 of 2018 and the safeguarding of privacy rights.
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