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Source:
أخبار الخليج
Personal Data Protection affirms consent need
The Personal Data Protection Authority in Bahrain issued instructions emphasizing the necessity of obtaining explicit and clear consent from data owners before using their information for direct marketing purposes through various communication channels such as phone, email, and text messages. The authority also underscored the importance of enabling individuals to object to the processing of their marketing data and to stop receiving such materials, with data managers being required to inform them of their decisions and the measures taken. Additionally, the authority stressed the need to review internal policies and procedures to ensure compliance with Law No. 30 of 2018 on Personal Data Protection, safeguarding the rights and privacy of data owners against unlawful use of direct marketing.
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