Al Saif Real Estate introduces AI virtual assistants in commercial complexes

Al Sayeef Real Estate Company in the Kingdom of Bahrain has launched the first artificial intelligence-powered virtual assistant technology in shopping malls, in collaboration with Total CX. The initiative aims to enhance the customer experience through more seamless and responsive interactions, provide multiple services across digital channels, and analyze user data to improve operations and better meet visitors' needs. This step is part of the company's digital transformation strategy and expands the range of smart assistance services, "Sara," which was previously launched via the WhatsApp application.

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