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The "Seni Jouna for Drama" film program was launched by the Jouna Film Festival with the aim of developing the Arab television drama industry. It seeks to provide young talents with time and support to develop and effectively market their projects. The program's first edition included six drama projects from Egypt, Lebanon, and Saudi Arabia, where writers worked on developing the series outline and writing the first episode, preparing for their presentation to platforms and producers. The organizers emphasize that success depends on moving projects from development to screens, with a focus on quality and marketing. They also highlight the importance of opening external markets for Arab content, addressing challenges like piracy and protecting intellectual property rights to enhance competitiveness and growth opportunities in the television drama sector.
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