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The article focused on organizing an exclusive workshop conducted by Total CX, in collaboration with Batelco, on the role of artificial intelligence in reshaping the customer experience. The workshop reviewed advanced technologies such as AI agents and voice AI, and how they contribute to improving efficiency and customer satisfaction. It emphasized practical applications and strategies to strengthen the relationship between organizations and their customers. This initiative is part of the company's efforts to support institutions in Bahrain and to stimulate digital transformation in customer service.
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