14 Hrs
Source:
زهرة الخليج
Source: زهرة الخليج
14 Hrsزهرة الخليج
Source: زهرة الخليج
14 HrsReady to play
Ready to play
Sessions at the 45th Sharjah International Book Fair, taking place at Expo Centre Sharjah until November 15, 2026, explored how Emirati heritage can inspire creative projects that bring culture and entertainment together while preserving identity. Dr. Fatima Ali Al Maamari presented the tale of “Umm Al Duwais” as an example of how folklore can be adapted into illustrated books, animated films, games and digital experiences. She stressed the importance of testing demand and securing funding and marketing before launching such projects. A session on traditional dress also examined how sewing, embroidery and dyeing can be incorporated into contemporary designs, and how these skills can be passed on to younger generations.
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