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Nike launched a promotional campaign for the 2026 World Cup under the slogan "Rip the Script" with a cinematic commercial featuring global soccer stars like Cristiano Ronaldo and Kylian Mbappé, along with entertainment celebrities such as Kim Kardashian and LeBron James. The ad garnered widespread engagement across social media platforms. It tells an unconventional story and features several high-profile personalities, quickly becoming a trending topic among fans and showcasing Nike's ability to blend sports and entertainment creatively. The 2026 edition is expected to be the largest and most diverse since the tournament's inception, with 48 teams participating, hosted for the first time in the United States, Canada, and Mexico.
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