Nicki Unites Hollywood and Football for 2026 World Cup
Nike has launched an advertising campaign in celebration of the 2026 World Cup, featuring stars from the worlds of football, cinema, and music from around the globe. The campaign showcases icons such as Cristiano Ronaldo, Kylian Mbappé, and Erling Haaland, alongside Hollywood celebrities like Kim Kardashian and Travis Scott. It includes a film titled "Rip the Script," which presents creative messages celebrating football beyond traditional boundaries. The campaign continues over several weeks with 185 videos that tell a variety of stories. This initiative coincides with massive preparations for the most extensive World Cup ever, set to be hosted for the first time with 48 teams, along with significant changes to the competition format aimed at increasing qualification opportunities and promoting global diversity.
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