91 Days
اقتصاد سكاي نيوز عربية
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اقتصاد سكاي نيوز عربية

2026-08-07T04:07:21.000Z

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اقتصاد سكاي نيوز عربية

Source: اقتصاد سكاي نيوز عربية

91 Days
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Cold tourism emerges to avoid heatwaves

Cold tourism emerges to avoid heatwaves

Global tourism is experiencing a shift due to climate change, as record heatwaves are prompting travelers to prefer cooler destinations in northern Europe such as Norway, Sweden, Finland, and Iceland, instead of the traditional hot climates of Southern Europe and the Eastern Mediterranean. The rising temperatures, coupled with wildfires and overcrowding in classic summer destinations, have led to increased demand for tourism in more moderate regions, with hotel bookings rising in Scandinavian countries during the summer, according to international reports and organizations. The phenomenon of "cold tourism" is seen as an indicator of a deeper change in traveler behavior, with people choosing cooler and higher-altitude locations. If heatwaves continue to intensify, demand for such destinations is expected to grow, although traditional destinations like Spain and Italy will likely remain favorite spots for millions of tourists.

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