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Germany orders Apple to change tracking rules
The German Competition Authority has announced that Apple will modify the rules regarding app data usage in targeted advertising on iPhone and iPad devices, in response to a years-long investigation. It was found that the "App Tracking Transparency" framework gives Apple’s own apps preferential advantages over third-party developers, which is considered a violation of competition rules. The company will commit to redesigning the consent request windows to be neutral and to provide greater flexibility for developers to incorporate consent requests within other processes. These changes are to be implemented within four months and will remain in effect for seven years, under the oversight of an independent authority. This move comes after France and Italy imposed fines of €150 million and €98.6 million on Apple, respectively, due to its failure to comply with transparency requirements in data tracking.
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