15 Hrs
Source:
البيان
'Z' and 'Alpha' top school expenditure
The back-to-school season in the UAE has seen growing momentum in the retail sector, as spending patterns in 2026 evolved to include not only clothing, bags, and stationery but also electronics, tech gadgets, and health and sustainable products. This shift is increasingly influenced by student demand, particularly from Generations Z and Alpha. Discount offers of up to 75% were launched, alongside fixed prices on some essential goods. Competition focused on providing sustainable value that goes beyond just discounts, with scholarships and loyalty programs introduced to build trust and meet the rising needs of families at the start of the academic year. Shopping malls also experienced a 5% increase in visitors, driven by diverse promotions and expanded family-oriented experiences. Consumers are now prioritizing quality, sustainability, and shopping convenience, while retail strategies are moving toward price stability and offering practical solutions to maximize value in spending.
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